About the tutor

After a Foundation Course in Art & Design, and a degree in English & Drama, Alex worked in advertising and marketing, as a copywriter. (If you’ve ever seen Mad Men, you’ll know what this is.) He has worked in the UK and USA on some of the world’s biggest brands, at some of the world’s biggest agencies. Now he wants to share everything he knows with you.

Previous clients

Famous brands that have profited from Alex’s work include: Air Miles, American Express, Avis, Bell South Communications, Bhs, British Airways, bmi, BT, BusinessWeek, Cable & Wireless Communications, Citroën UK, Commercial Union, Compaq, East Midlands Electricity, The Economist Intelligence Unit, Eddie Bauer, Goldfish, HP, HSBC, KLM Royal Dutch Airlines, Madame Tussaud’s, Marbles, Mind, Nando’s, Northwest Airlines, 02, Orange, Oyster, Quaker, Quay Arts, Renault, Royal Botanic Gardens, Kew, South African Breweries, Sprint, T-Mobile, Tesco, US Bank and Visa USA. (His favourite moment was having his work approved by Sir David Attenborough without any changes.)

Decades of experience

Your tutor has worked in sales promotion, direct marketing, loyalty marketing, above-, below- and through-the-line advertising, and was one of the first integrated writers in London. (These are industry expressions – don’t worry if they don’t mean anything to you.)

He has also written drama for BBC Radio 4, audio drama for Big Finish, and a number of stage, TV and film scripts. It hasn’t all been selling, selling, selling.

Why teach, not do?

Alex does work as a WordPress Doctor, but he would rather teach you how to create and manage your own website(s). With WordPress, you don’t need to know anything about coding or design – you just need great content. And for that, you need to know what to say, how to say it, what to show and how to encourage potential clients to get in touch. All of which are skills that Alex has developed over the course of his career.

Make a person a website, and you please them for a day. Teach a person to make their own website and you please them for a lifetime.

Alex the tutor

The WordPress Doctor

Here’s an example of Alex’s work as a WordPress Doctor. Second Nature runs bushcraft and outdoor learning courses in Sussex. Guide and teacher, Nicky, is far happier tracking animals, building shelters and making fire with her bare hands than sitting inside building things on a computer. (If you’ve ever done bushcraft, you’ll know why.)

The old website was created in 2011 and had major design issues. It didn’t reflect the fantastic work of Second Nature, and was attracting more spam than clients. In one and a half days, Alex installed plugins to prevent the spam attacks, updated and customised the Theme, resized and retouched the images, reworked the logo, created a gallery, rewrote most of the pages, added internal and external links, registered the site with Google, worked on the SEO and reorganised the menu. A followup phone call to Nicky, to walk her through the new block-based editing system, was all that was needed – and the patient is now doing well.

Before and after the doctor called

website before doctoring
The Second Nature site was an emergency.
website after website doctor
After two days in intensive care, the patient is doing well.

If you need emergency intervention from Alex as a WordPress Doctor, feel free to get in touch. (Please bear in mind, he only has one pair of hands and maybe attending to another patient.) But if you’d rather learn how to do it all yourself – book a place on yourwebsitecourse today.


website creation
Alex conjured the Vale de Torre website from nothing in about a week

The Vale de Torre healing centre in Portugal asked Alex to create their website from scratch. As with the Second Nature example above, there were some excellent images – which is a bonus. Hans and Kate, who run the centre, also provided some useful text to help create some of the Pages. The site took about a week to complete and is now managed by the Vale de Torre team. If you would like Alex to build your entire website, you can ask and availability and pricing on the Contact Form.